Furphy

The Unbelievable Kick

Furphy [fur-fee] Noun. Australian.
A rumour or tall tale often exaggerated and shared… also a refreshing beer.

The very first campaign for Furphy, the beer named after the tall tale. The ‘Unbelievable Kick’ is one of those stories that we feel like we’ve heard but haven't, a tall tale passed down over time that started with the truth and has grown more embellished over time.

Role: Copywriter
Agency: Thinkerbell