Bega Honey

Purple Hive Project

Protecting Australia’s honey supply and agriculture industry through A.I.

The Purple Hive Project is an AI-enabled, solar-powered hive capable of detecting the Varroa Destructor (a type of Mite), a small yet devastating parasite that is decimating bee colonies around the world. The Mite is also known to transmit viruses amongst honeybees.

Currently, Australia is the only inhabited continent on earth without the Varroa Destructor, and monitoring the Mite is a painstakingly manual process.

The Purple Hive works by scanning each bee that enters the hive. The AI algorithm can distinguish between a bee carrying the Mite and a bee without. If a Mite is detected, an alert is instantly sent, which provides an opportunity to stop the spread of the Mite.

Role: Copywriter
Agency: Thinkerbell